{"id":8180,"date":"2026-08-16T17:13:00","date_gmt":"2026-08-16T17:13:00","guid":{"rendered":"https:\/\/www.npomarketing.org\/insights\/comment-les-associations-peuvent-atteindre-le-bon-public-sans-etre-partout\/"},"modified":"2026-08-19T19:22:23","modified_gmt":"2026-08-19T19:22:23","slug":"comment-les-associations-peuvent-atteindre-le-bon-public-sans-etre-partout","status":"publish","type":"post","link":"https:\/\/www.npomarketing.org\/fr\/insights\/comment-les-associations-peuvent-atteindre-le-bon-public-sans-etre-partout\/","title":{"rendered":"Comment les associations peuvent atteindre le bon public sans \u00eatre partout"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les associations sont souvent conseill\u00e9es de maintenir une pr\u00e9sence sur les moteurs de recherche, les plateformes sociales, les e-mails, les vid\u00e9os et les canaux num\u00e9riques \u00e9mergents.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour une \u00e9quipe avec peu de temps et de budget, essayer d\u2019\u00eatre partout peut entra\u00eener une activit\u00e9 irr\u00e9guli\u00e8re et des r\u00e9sultats d\u00e9cevants. Le meilleur objectif est d\u2019\u00eatre visible dans les endroits qui comptent pour les publics que vous devez atteindre. <\/p>\n\n<h2 class=\"wp-block-heading\">S\u00e9parez vos publics prioritaires<\/h2>\n\n<p class=\"wp-block-paragraph\">Commencez par distinguer les donateurs, b\u00e9n\u00e9voles, membres, b\u00e9n\u00e9ficiaires, partenaires et autres parties prenantes.<\/p>\n\n<p class=\"wp-block-paragraph\">Ces groupes peuvent partager un int\u00e9r\u00eat pour votre mission, mais ils n\u2019utilisent pas n\u00e9cessairement les m\u00eames canaux ni ne r\u00e9pondent aux m\u00eames messages.<\/p>\n\n<p class=\"wp-block-paragraph\">Quelqu\u2019un cherchant du soutien peut commencer par une recherche Google. Un b\u00e9n\u00e9vole potentiel pourrait d\u00e9couvrir une opportunit\u00e9 via les r\u00e9seaux sociaux ou un partenaire communautaire. Un supporter existant peut \u00eatre plus r\u00e9actif aux e-mails.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/91zpjl8biqs-1024x683.jpg\" alt=\"Un jeune gar&#xE7;on debout entre deux adultes\" class=\"wp-image-7179\" srcset=\"https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/91zpjl8biqs-1024x683.jpg 1024w, https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/91zpjl8biqs-300x200.jpg 300w, https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/91zpjl8biqs-768x512.jpg 768w, https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/91zpjl8biqs-1536x1024.jpg 1536w, https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/91zpjl8biqs.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Identifiez l\u2019intention du public<\/h2>\n\n<p class=\"wp-block-paragraph\">R\u00e9fl\u00e9chissez \u00e0 ce que les gens cherchent \u00e0 accomplir lorsqu\u2019ils rencontrent votre organisation. Recherchent-ils un probl\u00e8me, comparent-ils les modalit\u00e9s de don, cherchent un service ou cherchent une opportunit\u00e9 de participer ? <\/p>\n\n<p class=\"wp-block-paragraph\">Les canaux sont les plus efficaces lorsqu\u2019ils correspondent \u00e0 cette intention. La recherche peut atteindre des personnes ayant un besoin existant. Les r\u00e9seaux sociaux payants peuvent poser probl\u00e8me \u00e0 des personnes qui ne cherchaient pas activement. Un contenu utile peut r\u00e9pondre aux questions et renforcer la confiance.   <\/p>\n\n<h2 class=\"wp-block-heading\">Donnez un r\u00f4le \u00e0 chaque cha\u00eene<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00c9vitez d\u2019utiliser les canaux simplement parce qu\u2019ils sont disponibles. D\u00e9finissez la contribution que chacun devrait apporter : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>La recherche augmente la d\u00e9couverte parmi les personnes exprimant une intention pertinente<\/li>\n\n\n\n<li>Les r\u00e9seaux sociaux attirent l\u2019attention et encouragent la participation<\/li>\n\n\n\n<li>Le contenu r\u00e9pond aux questions et d\u00e9montre son expertise<\/li>\n\n\n\n<li>La publicit\u00e9 soutient des campagnes cibl\u00e9es<\/li>\n\n\n\n<li>Les pages d\u2019atterrissage transforment l\u2019int\u00e9r\u00eat en une \u00e9tape claire suivante<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cela rend la planification et l\u2019\u00e9valuation plus significatives.<\/p>\n\n<h2 class=\"wp-block-heading\">Commencez \u00e0 vous concentrer et \u00e0 apprendre<\/h2>\n\n<p class=\"wp-block-paragraph\">Choisissez une combinaison g\u00e9rable de canaux bas\u00e9e sur les preuves de l\u2019audience, les ressources disponibles et les priorit\u00e9s organisationnelles. \u00c9tablissez ce que signifie le succ\u00e8s avant de lancer l\u2019activit\u00e9, puis passez en revue la qualit\u00e9 de la r\u00e9ponse \u2014 pas seulement le volume. <\/p>\n\n<p class=\"wp-block-paragraph\">Une campagne g\u00e9n\u00e9rant moins de visites mais des demandes d\u2019information plus appropri\u00e9es peut \u00eatre plus pr\u00e9cieuse qu\u2019une campagne g\u00e9n\u00e9rant de grandes quantit\u00e9s de trafic non cibl\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">Votre association n\u2019a pas besoin d\u2019appara\u00eetre partout. Il a besoin d\u2019une pr\u00e9sence intentionnelle dans les lieux o\u00f9 la d\u00e9couverte peut mener \u00e0 une action significative. <\/p>\n\n<h2 class=\"wp-block-heading\">Comment le marketing des ONG peut aider<\/h2>\n\n<p class=\"wp-block-paragraph\">Nous aidons les associations \u00e0 identifier les publics prioritaires, s\u00e9lectionner les canaux appropri\u00e9s et d\u00e9velopper des campagnes d\u2019acquisition cibl\u00e9es. Nous mettons en relation les insights de l\u2019audience, la messagerie des campagnes, les pages d\u2019atterrissage et la mesure afin que les ressources soient orient\u00e9es vers des opportunit\u00e9s significatives. <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.npomarketing.org\/fr\/analyses-web-et-implementation-bi\/\" data-type=\"link\" data-id=\"\/awareness-acquisition\/\">Explorer les campagnes d\u2019acquisition<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les associations sont souvent conseill\u00e9es de maintenir une pr\u00e9sence sur les moteurs de recherche, les plateformes sociales, les e-mails, les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60],"tags":[],"class_list":["post-8180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notoriete-acquisition"],"acf":{"page_category":[],"main_description":"","first_paragraph_title":"","first_paragraph_text":"","service_description_text_1":"","service_description_text_2":"","what_makes_it_different_title":"","what_makes_it_different_advantage_1":"","what_makes_it_different_advantage_2":"","what_makes_it_different_advantage_3":"","what_makes_it_different_advantage_4":"","expertise_title":"","expertise_text":"","subexpertise__1_title":"","subexpertise__1_description":"","subexpertise__2_title":"","subexpertise__2_description":"","subexpertise__3_title":"","subexpertise__3_description":"","cta_title":"","cta_text":"","custom_block_1_title":"LET\u2019S MAKE YOUR MARKETING WORK HARDER FOR YOUR MISSION","custom_block_1_text":"Tell us what your organisation is trying to achieve, where you are facing challenges and what support you need. We\u2019ll help you identify a practical way forward.","custom_block_1_cta":"Schedule a Free Consultation","main_image_1":"","service_description_image_1":"","service_description_-_image_2":"","what_makes_us_different_image":"","expertise_image":"","cta_image_1":"","cta_image_2":"","cta_image_3":""},"_links":{"self":[{"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/posts\/8180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/comments?post=8180"}],"version-history":[{"count":1,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/posts\/8180\/revisions"}],"predecessor-version":[{"id":8181,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/posts\/8180\/revisions\/8181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/media\/8141"}],"wp:attachment":[{"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/media?parent=8180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/categories?post=8180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.npomarketing.org\/fr\/wp-json\/wp\/v2\/tags?post=8180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}