{"id":8097,"date":"2026-08-19T14:02:14","date_gmt":"2026-08-19T14:02:14","guid":{"rendered":"https:\/\/www.npomarketing.org\/strategie-numerique\/recherche-et-planification\/"},"modified":"2026-08-31T20:47:00","modified_gmt":"2026-08-31T20:47:00","slug":"recherche-et-planification","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/strategie-numerique\/recherche-et-planification\/","title":{"rendered":"Recherche et planification"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3501,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[68],"service-level":[78],"class_list":["post-8097","page","type-page","status-publish","hentry","service-group-strategy-brand","service-level-level-2"],"acf":{"page_category":["Strategy & Brand"],"main_description":"Construisez des plans autour des besoins, comportements et exp\u00e9riences r\u00e9els du public plut\u00f4t que des suppositions.","first_paragraph_title":"RECHERCHE ET PLANIFICATION CONSTRUITES AUTOUR DE VOTRE MISSION ET DE VOTRE PUBLIC","first_paragraph_text":"Notre service de recherche et planification aide les associations \u00e0 comprendre les personnes que vous devez atteindre, les parcours qu\u2019elles empruntent et les informations qui les aideront \u00e0 agir. Nous r\u00e9unissons les priorit\u00e9s organisationnelles, les besoins du public et les preuves pratiques afin que les d\u00e9cisions reposent sur une compr\u00e9hension claire de ce qui cr\u00e9era de la valeur. \n\nQue vous partiez de z\u00e9ro ou que vous am\u00e9lioriez une approche existante, nous proposons une voie structur\u00e9e \u00e0 suivre. Votre \u00e9quipe acquiert des priorit\u00e9s plus claires, une direction partag\u00e9e et des conseils pratiques qui prennent en compte les ressources disponibles et peuvent \u00eatre mesur\u00e9es dans le temps. ","service_description_text_1":"Nous examinons vos recherches existantes, vos donn\u00e9es de soutiens, vos connaissances des parties prenantes, votre contenu, vos canaux et les parcours cl\u00e9s de votre audience afin de comprendre ce qui fonctionne, o\u00f9 il existe des frictions ou des incertitudes et quelles opportunit\u00e9s m\u00e9ritent d\u2019abord l\u2019attention.","service_description_text_2":"Nous transformons ces r\u00e9sultats en analyses prioritaires de l\u2019audience, cartes de parcours et recommandations de planification qui guident le contenu, les campagnes et les d\u00e9cisions de service. Selon vos besoins, cela peut inclure la recherche sur l\u2019audience et les supporters, la cartographie du parcours des supporters, la strat\u00e9gie de contenu et la strat\u00e9gie de campagne. ","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"Remplacez les hypoth\u00e8ses par des preuves utiles pour le public","what_makes_it_different_advantage_2":"Identifier les obstacles et les opportunit\u00e9s \u00e0 travers le parcours des soutiens","what_makes_it_different_advantage_3":"Planifiez le contenu et les campagnes en fonction des besoins r\u00e9els","what_makes_it_different_advantage_4":"Cr\u00e9er une base de preuves partag\u00e9e pour les d\u00e9cisions","expertise_title":"Des recherches con\u00e7ues pour conduire \u00e0 des actions concr\u00e8tes","expertise_text":"Nous combinons une analyse qualitative et quantitative avec la cartographie du parcours et la planification strat\u00e9gique. La recherche est con\u00e7ue pour r\u00e9pondre aux d\u00e9cisions que votre organisation doit r\u00e9ellement prendre, puis traduite en priorit\u00e9s claires plut\u00f4t que de rester dans un rapport. ","subexpertise__1_title":"Cibl\u00e9","subexpertise__1_description":"Nous commen\u00e7ons par les d\u00e9cisions, incertitudes et questions du public qui comptent le plus.","subexpertise__2_title":"Inclusif","subexpertise__2_description":"Nous s\u00e9lectionnons des m\u00e9thodes qui permettent d\u2019entendre des publics pertinents et parfois n\u00e9glig\u00e9s.","subexpertise__3_title":"Orient\u00e9 action","subexpertise__3_description":"Nous transformons les preuves en recommandations pratiques pour la communication, les campagnes et les exp\u00e9riences des soutiens.","cta_title":"Pr\u00eat \u00e0 planifier avec une meilleure compr\u00e9hension du public ?","cta_text":"Dites-nous ce que vous devez comprendre et nous vous recommanderons une approche proportionn\u00e9e de recherche et de planification.","custom_block_1_title":"PR\u00caT \u00c0 PLANIFIER AVEC PLUS DE PREUVES ET DE CONFIANCE ?","custom_block_1_text":"D\u00e9couvrons les informations sur l\u2019audience, le march\u00e9 et la performance dont vous avez besoin pour d\u00e9finir des priorit\u00e9s, r\u00e9duire l\u2019incertitude et \u00e9laborer un plan plus \u00e9clair\u00e9.","custom_block_1_cta":"Discutez de vos besoins en recherche","main_image_1":8076,"service_description_image_1":7997,"service_description_-_image_2":8079,"what_makes_us_different_image":8098,"expertise_image":8099,"cta_image_1":"","cta_image_2":"","cta_image_3":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recherche et planification | Laboratoire d&#039;analyse num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.npomarketing.org\/fr\/strategie-numerique\/recherche-et-planification\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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