{"id":8043,"date":"2026-08-19T14:11:15","date_gmt":"2026-08-19T14:11:15","guid":{"rendered":"https:\/\/www.npomarketing.org\/analyses-web-et-implementation-bi\/subventions-google-ad\/"},"modified":"2026-08-31T20:44:05","modified_gmt":"2026-08-31T20:44:05","slug":"subventions-google-ad","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/analyses-web-et-implementation-bi\/subventions-google-ad\/","title":{"rendered":"Subventions Google Ad"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3462,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[69],"service-level":[78],"class_list":["post-8043","page","type-page","status-publish","hentry","service-group-awareness-acquisition","service-level-level-2"],"acf":{"page_category":["Awareness & Acquisition"],"main_description":"Utilisez plus efficacement la subvention Google Ad pour atteindre les personnes qui recherchent activement votre cause, vos services et vos opportunit\u00e9s d\u2019aide.","first_paragraph_title":"GOOGLE AD GRANTS CONSTRUITS AUTOUR DE VOTRE MISSION ET DE VOTRE AUDIENCE","first_paragraph_text":"Notre service Google Ad Grants aide les associations \u00e0 construire ou am\u00e9liorer un compte \u00e9ligible et conforme qui relie les recherches pertinentes \u00e0 des actions significatives sur votre site web. Nous r\u00e9unissons les priorit\u00e9s organisationnelles, les besoins du public et les preuves pratiques afin que les d\u00e9cisions reposent sur une compr\u00e9hension claire de ce qui cr\u00e9era de la valeur. \n\nQue vous partiez de z\u00e9ro ou que vous am\u00e9lioriez une approche existante, nous proposons une voie structur\u00e9e \u00e0 suivre. Votre \u00e9quipe acquiert des priorit\u00e9s plus claires, une direction partag\u00e9e et des conseils pratiques qui prennent en compte les ressources disponibles et peuvent \u00eatre mesur\u00e9es dans le temps. ","service_description_text_1":"Nous examinons votre \u00e9ligibilit\u00e9, la structure du compte, les mots-cl\u00e9s, les annonces, les pages d\u2019atterrissage, le suivi des conversions, la conformit\u00e9 aux politiques et la performance afin de comprendre ce qui fonctionne, o\u00f9 il existe des frictions ou des incertitudes et quelles opportunit\u00e9s m\u00e9ritent d\u2019\u00eatre abord\u00e9es en priorit\u00e9.","service_description_text_2":"Nous transformons ces r\u00e9sultats en un programme cibl\u00e9 de subventions Ad Grant, avec des campagnes plus solides, des mesures fiables et un plan d\u2019optimisation continu. Selon vos besoins, cela peut inclure le soutien aux demandes de subventions publicitaires, la cr\u00e9ation de comptes de subventions publicitaires, l\u2019audit des subventions publicitaires, le secours des subventions ad et la gestion des subventions publicitaires. ","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"Atteindre plus de personnes cherchant un soutien ou des causes pertinentes","what_makes_it_different_advantage_2":"Prot\u00e9ger l\u2019\u00e9ligibilit\u00e9 par une conformit\u00e9 plus stricte","what_makes_it_different_advantage_3":"Transformer le trafic des subventions en actions web pertinentes","what_makes_it_different_advantage_4":"Mieux exploiter la valeur publicitaire disponible","expertise_title":"Une expertise en subventions publicitaires li\u00e9e \u00e0 vos objectifs marketing plus larges","expertise_text":"Nous consid\u00e9rons la subvention publicitaire comme faisant partie de votre strat\u00e9gie d\u2019acquisition, et non comme une source isol\u00e9e de clics gratuits. La structure des campagnes, les pages d\u2019atterrissage et la mesure sont align\u00e9es sur les r\u00e9sultats que votre organisation valorise. 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