{"id":8032,"date":"2026-08-19T14:11:27","date_gmt":"2026-08-19T14:11:27","guid":{"rendered":"https:\/\/www.npomarketing.org\/analyses-web-et-implementation-bi\/campagnes-dacquisition\/"},"modified":"2026-08-31T20:43:28","modified_gmt":"2026-08-31T20:43:28","slug":"campagnes-dacquisition","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/analyses-web-et-implementation-bi\/campagnes-dacquisition\/","title":{"rendered":"Campagnes d\u2019acquisition"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3462,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[69],"service-level":[78],"class_list":["post-8032","page","type-page","status-publish","hentry","service-group-awareness-acquisition","service-level-level-2"],"acf":{"page_category":["Awareness & Acquisition"],"main_description":"Planifiez et menez des campagnes qui attirent de nouveaux donateurs, b\u00e9n\u00e9voles, membres, participants et b\u00e9n\u00e9ficiaires dans votre organisation.","first_paragraph_title":"DES CAMPAGNES D\u2019ACQUISITION CONSTRUITES AUTOUR DE VOTRE MISSION ET DE VOS AUDIENCES","first_paragraph_text":"Notre service de campagnes d\u2019acquisition aide les associations \u00e0 combiner des analyses d\u2019audience, des propositions, des canaux et des parcours de conversion pour attirer les bonnes personnes et inspirer une premi\u00e8re action. 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","service_description_text_1":"Nous examinons vos besoins d\u2019audience, vos objectifs d\u2019acquisition, vos activit\u00e9s pr\u00e9c\u00e9dentes, vos propositions, la performance du canal, vos parcours et suivis afin de comprendre ce qui fonctionne, o\u00f9 il existe des frictions ou des incertitudes et quelles opportunit\u00e9s m\u00e9ritent d\u2019\u00eatre abord\u00e9es.","service_description_text_2":"Nous transformons ces r\u00e9sultats en une campagne d\u2019acquisition int\u00e9gr\u00e9e avec un ciblage clair, des messages, des r\u00f4les de cha\u00eene, des exp\u00e9riences d\u2019atterrissage et des mesures. Selon vos besoins, cela peut inclure l\u2019acquisition de donateurs, le recrutement de b\u00e9n\u00e9voles, l\u2019acquisition d\u2019adh\u00e9sions, la sensibilisation des b\u00e9n\u00e9ficiaires et la promotion d\u2019\u00e9v\u00e9nements. ","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"Contactez les personnes ayant des raisons plus solides de r\u00e9pondre","what_makes_it_different_advantage_2":"Connectez les canaux autour d\u2019un parcours coh\u00e9rent","what_makes_it_different_advantage_3":"Am\u00e9liorer la qualit\u00e9 des nouvelles relations avec les soutiens","what_makes_it_different_advantage_4":"D\u00e9couvrez ce qui motive l\u2019acquisition durable","expertise_title":"Campagnes con\u00e7ues au-del\u00e0 de la premi\u00e8re r\u00e9ponse","expertise_text":"Nous planifions l\u2019acquisition en pensant \u00e0 la relation \u00e0 long terme. La promesse de campagne, l\u2019exp\u00e9rience de conversion et le suivi sont li\u00e9s afin que les nouveaux soutiens re\u00e7oivent une introduction pertinente et cr\u00e9dible \u00e0 votre organisation. ","subexpertise__1_title":"Fonction du public","subexpertise__1_description":"Nous fa\u00e7onnons les propositions et les voies d\u2019action en fonction des motivations de chaque public prioritaire.","subexpertise__2_title":"Int\u00e9gr\u00e9","subexpertise__2_description":"Travail cr\u00e9atif, m\u00e9dia, pages d\u2019accueil et suivi comme une campagne connect\u00e9e.","subexpertise__3_title":"Mesur\u00e9","subexpertise__3_description":"Nous \u00e9valuons \u00e0 la fois la r\u00e9ponse imm\u00e9diate et les indicateurs de qualit\u00e9 des soutiens \u00e0 long terme.","cta_title":"Qui votre organisation doit-elle atteindre ensuite ?","cta_text":"Parlez-nous de votre objectif d\u2019acquisition et nous vous aiderons \u00e0 fa\u00e7onner une campagne cibl\u00e9e.","custom_block_1_title":"PR\u00caT \u00c0 ATTIRER PLUS DE SOUTIENS POUR VOTRE MISSION ?","custom_block_1_text":"Cr\u00e9ons une campagne d\u2019acquisition qui touche les bons publics, qui communique une raison convaincante d\u2019engager et qui renforce un vivier de soutiens.","custom_block_1_cta":"Discutez de votre campagne d\u2019acquisition","main_image_1":7980,"service_description_image_1":7997,"service_description_-_image_2":7945,"what_makes_us_different_image":8034,"expertise_image":7978,"cta_image_1":"","cta_image_2":"","cta_image_3":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagnes d\u2019acquisition | Laboratoire d&#039;analyse num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.npomarketing.org\/fr\/analyses-web-et-implementation-bi\/campagnes-dacquisition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagnes d\u2019acquisition | Laboratoire d&#039;analyse 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