{"id":7993,"date":"2026-08-19T14:12:06","date_gmt":"2026-08-19T14:12:06","guid":{"rendered":"https:\/\/www.npomarketing.org\/rapports-tableaux-de-bord\/marketing-par-e-mail\/"},"modified":"2026-08-31T20:42:18","modified_gmt":"2026-08-31T20:42:18","slug":"marketing-par-e-mail","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/rapports-tableaux-de-bord\/marketing-par-e-mail\/","title":{"rendered":"Marketing par e-mail"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3413,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[71],"service-level":[78],"class_list":["post-7993","page","type-page","status-publish","hentry","service-group-crm-email-retention","service-level-level-2"],"acf":{"page_category":["CRM, Email & Retention"],"main_description":"D\u00e9velopper des communications par e-mail plus pertinentes, accessibles et mesurables qui renforcent les relations avec les soutiens.","first_paragraph_title":"LE MARKETING PAR E-MAIL CONSTRUIT AUTOUR DE VOTRE MISSION ET DE VOS AUDIENCES","first_paragraph_text":"Notre service de marketing par e-mail aide les associations \u00e0 clarifier le r\u00f4le de l\u2019email, am\u00e9liorer le contenu et les parcours, et \u00e9tablir les bases techniques n\u00e9cessaires pour une livraison fiable. 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","service_description_text_1":"Nous examinons vos audiences, consentement, listes, contenu, mod\u00e8les, performances de campagne, livraison, configuration de plateforme, automatisation et reporting afin de comprendre ce qui fonctionne, o\u00f9 il y a friction ou incertitude, et quelles opportunit\u00e9s m\u00e9ritent d\u2019\u00eatre abord\u00e9es.","service_description_text_2":"Nous transformons ces r\u00e9sultats en une strat\u00e9gie et un plan d\u2019am\u00e9lioration par e-mail couvrant les audiences, le contenu, les campagnes, les mod\u00e8les, la livrabilit\u00e9, les tests et la mesure. Selon vos besoins, cela peut inclure la strat\u00e9gie de marketing par email, la gestion de la newsletter et des campagnes, la configuration et la migration de la plateforme email, les mod\u00e8les d\u2019emails, la livraisonnabilit\u00e9 des emails, ainsi que les tests et rapports email. ","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"Envoyez des communications plus pertinentes","what_makes_it_different_advantage_2":"Am\u00e9liorer l\u2019accessibilit\u00e9 et la coh\u00e9rence","what_makes_it_different_advantage_3":"Prot\u00e9ger la livrabilit\u00e9 et lister la sant\u00e9","what_makes_it_different_advantage_4":"D\u00e9couvrez ce qui renforce l\u2019engagement au fil du temps","expertise_title":"Expertise en e-mail de la strat\u00e9gie \u00e0 la livraison","expertise_text":"Nous relions les besoins de l\u2019audience, la planification de contenu, la configuration de la plateforme, la d\u00e9livrabilit\u00e9 et la mesure. Cela produit des programmes d\u2019e-mail utiles aux abonn\u00e9s et g\u00e9rables pour les \u00e9quipes internes. ","subexpertise__1_title":"Bas\u00e9 sur les permissions","subexpertise__1_description":"Nous privil\u00e9gions le consentement clair, la gestion des pr\u00e9f\u00e9rences et les pratiques de liste responsable.","subexpertise__2_title":"Pertinent","subexpertise__2_description":"La segmentation et le contenu sont con\u00e7us autour des besoins des soutiens et des \u00e9tapes de la relation.","subexpertise__3_title":"Test\u00e9 & Mesur\u00e9","subexpertise__3_description":"Nous utilisons des rapports fiables et des tests structur\u00e9s pour am\u00e9liorer les d\u00e9cisions au fil du temps.","cta_title":"Pr\u00eat \u00e0 am\u00e9liorer votre programme d\u2019email ?","cta_text":"Passons en revue votre strat\u00e9gie, votre plateforme, votre contenu et vos priorit\u00e9s de performance.","custom_block_1_title":"PR\u00caT \u00c0 RENDRE VOS EMAILS PLUS PERTINENTS ET EFFICACES ?","custom_block_1_text":"Renforcons votre strat\u00e9gie d\u2019email, votre contenu et vos parcours afin que chaque message apporte de la valeur, encourage l\u2019action et soutienne des relations \u00e0 long terme.","custom_block_1_cta":"Discutez du marketing par e-mail","main_image_1":7995,"service_description_image_1":7996,"service_description_-_image_2":7997,"what_makes_us_different_image":7994,"expertise_image":7945,"cta_image_1":"","cta_image_2":"","cta_image_3":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing par e-mail | Laboratoire d&#039;analyse num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.npomarketing.org\/fr\/rapports-tableaux-de-bord\/marketing-par-e-mail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing par e-mail | Laboratoire d&#039;analyse num\u00e9rique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.npomarketing.org\/fr\/rapports-tableaux-de-bord\/marketing-par-e-mail\/\" \/>\n<meta property=\"og:site_name\" content=\"Laboratoire d&#039;analyse num\u00e9rique\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T20:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/NPO-Marketing-Site-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/marketing-par-e-mail\\\/\",\"url\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/marketing-par-e-mail\\\/\",\"name\":\"Marketing par e-mail | Laboratoire d'analyse num\u00e9rique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/#website\"},\"datePublished\":\"2026-08-19T14:12:06+00:00\",\"dateModified\":\"2026-08-31T20:42:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/marketing-par-e-mail\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/marketing-par-e-mail\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/marketing-par-e-mail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/accueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM, Email &amp; 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