{"id":7976,"date":"2026-08-19T14:12:14","date_gmt":"2026-08-19T14:12:14","guid":{"rendered":"https:\/\/www.npomarketing.org\/rapports-tableaux-de-bord\/engagement-et-retention\/"},"modified":"2026-08-31T20:42:27","modified_gmt":"2026-08-31T20:42:27","slug":"engagement-et-retention","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/rapports-tableaux-de-bord\/engagement-et-retention\/","title":{"rendered":"Engagement et r\u00e9tention"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3413,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[71],"service-level":[78],"class_list":["post-7976","page","type-page","status-publish","hentry","service-group-crm-email-retention","service-level-level-2"],"acf":{"page_category":["CRM, Email & Retention"],"main_description":"Construisez des relations de soutien plus solides \u00e0 travers des parcours pertinents qui se poursuivent au-del\u00e0 de la premi\u00e8re action.","first_paragraph_title":"ENGAGEMENT ET R\u00c9TENTION CONSTRUITS AUTOUR DE VOTRE MISSION ET DE VOTRE PUBLIC","first_paragraph_text":"Notre service d\u2019engagement et de r\u00e9tention aide les associations \u00e0 comprendre les diff\u00e9rentes \u00e9tapes de leur relation et \u00e0 cr\u00e9er des communications et des exp\u00e9riences qui encouragent une implication continue. 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","service_description_text_1":"Nous passons en revue vos segments de soutiens, vos parcours, vos communications, votre participation, vos modes de r\u00e9tention, vos retours, vos donn\u00e9es et la capacit\u00e9 de l\u2019\u00e9quipe \u00e0 comprendre ce qui fonctionne, o\u00f9 il existe des frictions ou de l\u2019incertitude et quelles opportunit\u00e9s m\u00e9ritent d\u2019\u00eatre mises en avant en avant.","service_description_text_2":"Nous transformons ces r\u00e9sultats en un plan prioritaire d\u2019engagement et de r\u00e9tention couvrant les parcours cl\u00e9s, les messages, les canaux, les d\u00e9clencheurs et les mesures. 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","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"Accueillez les nouveaux soutiens avec plus de vigueur","what_makes_it_different_advantage_2":"Augmenter la pertinence entre les \u00e9tapes relationnelles","what_makes_it_different_advantage_3":"Renforcer la r\u00e9tention et la participation r\u00e9p\u00e9t\u00e9e","what_makes_it_different_advantage_4":"Cr\u00e9er des responsabilit\u00e9s de gestion plus claires","expertise_title":"La r\u00e9tention est construite gr\u00e2ce \u00e0 des exp\u00e9riences utiles pour les soutiens","expertise_text":"Nous combinons strat\u00e9gie de parcours, CRM, e-mail et mesures pour renforcer les relations au fil du temps. Les plans refl\u00e8tent diff\u00e9rentes motivations des soutiens et \u00e9vitent de traiter chaque public comme un parcours de donateur. ","subexpertise__1_title":"Dirig\u00e9 par la relation","subexpertise__1_description":"Nous prenons en compte ce dont les supporters ont besoin \u00e0 chaque \u00e9tape, pas seulement ce que l\u2019organisation souhaite envoyer.","subexpertise__2_title":"Segment\u00e9","subexpertise__2_description":"Les voyages refl\u00e8tent diff\u00e9rentes motivations, histoires, pr\u00e9f\u00e9rences et formes de participation.","subexpertise__3_title":"\u00c0 long terme","subexpertise__3_description":"Nous d\u00e9finissons des mesures qui montrent la sant\u00e9 des relations au-del\u00e0 de la r\u00e9ponse d\u2019une seule campagne.","cta_title":"Pr\u00eat \u00e0 renforcer les relations de soutien ?","cta_text":"Identifions les parcours et les opportunit\u00e9s de r\u00e9tention qui comptent le plus.","custom_block_1_title":"PR\u00caT \u00c0 CONSTRUIRE DES RELATIONS DE SOUTIEN PLUS SOLIDES ET DURABLES ?","custom_block_1_text":"Comprenons ce dont les soutiens ont besoin et cr\u00e9ons des parcours d\u2019engagement qui renforcent la confiance, la participation, la loyaut\u00e9 et la valeur \u00e0 long terme.","custom_block_1_cta":"Discutez de l\u2019engagement et de la r\u00e9tention","main_image_1":7980,"service_description_image_1":7979,"service_description_-_image_2":7978,"what_makes_us_different_image":7981,"expertise_image":7977,"cta_image_1":"","cta_image_2":"","cta_image_3":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement et r\u00e9tention | Laboratoire d&#039;analyse num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.npomarketing.org\/fr\/rapports-tableaux-de-bord\/engagement-et-retention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement et r\u00e9tention | Laboratoire d&#039;analyse num\u00e9rique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.npomarketing.org\/fr\/rapports-tableaux-de-bord\/engagement-et-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Laboratoire d&#039;analyse num\u00e9rique\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T20:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.npomarketing.org\/wp-content\/uploads\/2026\/08\/NPO-Marketing-Site-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/engagement-et-retention\\\/\",\"url\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/engagement-et-retention\\\/\",\"name\":\"Engagement et r\u00e9tention | Laboratoire d'analyse num\u00e9rique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/#website\"},\"datePublished\":\"2026-08-19T14:12:14+00:00\",\"dateModified\":\"2026-08-31T20:42:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/engagement-et-retention\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/engagement-et-retention\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/rapports-tableaux-de-bord\\\/engagement-et-retention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.npomarketing.org\\\/fr\\\/accueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM, Email &amp; 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