{"id":7915,"date":"2026-08-19T14:11:44","date_gmt":"2026-08-19T14:11:44","guid":{"rendered":"https:\/\/www.npomarketing.org\/optimisation-du-taux-de-conversion\/optimisation-des-dons\/"},"modified":"2026-08-31T20:39:48","modified_gmt":"2026-08-31T20:39:48","slug":"optimisation-des-dons","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/optimisation-du-taux-de-conversion\/optimisation-des-dons\/","title":{"rendered":"Optimisation des dons"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[70],"service-level":[78],"class_list":["post-7915","page","type-page","status-publish","hentry","service-group-conversion-fundraising","service-level-level-2"],"acf":{"page_category":["Conversion & Fundraising"],"main_description":"Rendez le don plus facile, plus clair et plus rassurant tout au long du parcours du don en ligne.","first_paragraph_title":"L\u2019OPTIMISATION DES DONS CONSTRUITE AUTOUR DE VOTRE MISSION ET DE VOTRE PUBLIC","first_paragraph_text":"Notre service d\u2019optimisation des dons aide les associations \u00e0 r\u00e9duire les frictions \u00e9vitables entre la page d\u2019atterrissage et la confirmation tout en renfor\u00e7ant la confiance, les dons r\u00e9currents et l\u2019engagement post-don. Nous r\u00e9unissons les priorit\u00e9s organisationnelles, les besoins du public et les preuves pratiques afin que les d\u00e9cisions reposent sur une compr\u00e9hension claire de ce qui cr\u00e9era de la valeur. \n\nQue vous partiez de z\u00e9ro ou que vous am\u00e9lioriez une approche existante, nous proposons une voie structur\u00e9e \u00e0 suivre. Votre \u00e9quipe acquiert des priorit\u00e9s plus claires, une direction partag\u00e9e et des conseils pratiques qui prennent en compte les ressources disponibles et peuvent \u00eatre mesur\u00e9es dans le temps. ","service_description_text_1":"Nous passons en revue vos analyses de dons, vos sources de trafic, vos propositions, vos formulaires, vos \u00e9tapes de paiement, votre accessibilit\u00e9, les signaux de confiance, les d\u00e9marches d\u2019abandon et de remerciement afin de comprendre ce qui fonctionne, o\u00f9 il existe des frictions ou des incertitudes et quelles opportunit\u00e9s m\u00e9ritent d\u2019\u00eatre abord\u00e9es.","service_description_text_2":"Nous transformons ces r\u00e9sultats en un plan prioris\u00e9 d\u2019optimisation des dons couvrant l\u2019am\u00e9lioration du parcours, les modifications de formulaire, les tests, le suivi et le suivi. Selon vos besoins, cela peut inclure l\u2019optimisation de l\u2019entonnoir de don, l\u2019optimisation des formulaires de don, l\u2019optimisation des dons r\u00e9currents, le test du montant des dons, la r\u00e9duction de l\u2019abandon des paiements et l\u2019optimisation des pages de remerciement. ","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"R\u00e9duire les frictions et l\u2019abandon lors des voyages offerts","what_makes_it_different_advantage_2":"Renforcez la confiance aux moments de d\u00e9cision importants","what_makes_it_different_advantage_3":"Augmenter la prise appropri\u00e9e de cadeaux r\u00e9currents","what_makes_it_different_advantage_4":"Cr\u00e9er une meilleure exp\u00e9rience apr\u00e8s le don","expertise_title":"Analyse de la collecte de fonds combin\u00e9e \u00e0 une expertise en conversion","expertise_text":"Nous \u00e9valuons l\u2019ensemble de l\u2019exp\u00e9rience de don plut\u00f4t que de traiter le formulaire de don isol\u00e9ment. Les recommandations \u00e9quilibrent la performance de la collecte de fonds avec l\u2019accessibilit\u00e9, la transparence et une exp\u00e9rience respectueuse des soutiens. ","subexpertise__1_title":"Parcours \u00e0 l\u2019\u00e9chelle du voyage","subexpertise__1_description":"Nous examinons les messages et les \u00e9tapes avant, pendant et apr\u00e8s le don lui-m\u00eame.","subexpertise__2_title":"Supporter - Respectueux","subexpertise__2_description":"Nous am\u00e9liorons la clart\u00e9 et la r\u00e9assurance sans recourir \u00e0 la pression ou \u00e0 des techniques trompeuses.","subexpertise__3_title":"Mesurable","subexpertise__3_description":"Nous \u00e9tablissons un suivi fiable des dons et d\u00e9finissons comment les am\u00e9liorations seront \u00e9valu\u00e9es.","cta_title":"Votre parcours de don pourrait-il \u00eatre plus difficile ?","cta_text":"Repassons l\u2019exp\u00e9rience et identifions des opportunit\u00e9s pratiques pour am\u00e9liorer le don.","custom_block_1_title":"PR\u00caT \u00c0 RENDRE LE DON PLUS FACILE ET PLUS CONVAINCANT ?","custom_block_1_text":"\u00c9liminons les frictions dans votre parcours de don, renforcons la confiance de vos soutiens et aidons les visiteurs plus motiv\u00e9s \u00e0 r\u00e9aliser leur don.","custom_block_1_cta":"Discutez de l\u2019optimisation des dons","main_image_1":7881,"service_description_image_1":7919,"service_description_-_image_2":7920,"what_makes_us_different_image":7918,"expertise_image":7916,"cta_image_1":"","cta_image_2":"","cta_image_3":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimisation des dons | Laboratoire d&#039;analyse num\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.npomarketing.org\/fr\/optimisation-du-taux-de-conversion\/optimisation-des-dons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimisation des dons | Laboratoire 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