{"id":7889,"date":"2026-08-19T14:11:39","date_gmt":"2026-08-19T14:11:39","guid":{"rendered":"https:\/\/www.npomarketing.org\/optimisation-du-taux-de-conversion\/conversion-optimisation\/"},"modified":"2026-08-31T20:39:33","modified_gmt":"2026-08-31T20:39:33","slug":"conversion-optimisation","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/optimisation-du-taux-de-conversion\/conversion-optimisation\/","title":{"rendered":"Conversion Optimisation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[70],"service-level":[78],"class_list":["post-7889","page","type-page","status-publish","hentry","service-group-conversion-fundraising","service-level-level-2"],"acf":{"page_category":["Conversion & Fundraising"],"main_description":"Am\u00e9liorer les parcours num\u00e9riques gr\u00e2ce aux preuves, \u00e0 la recherche utilisateur et aux tests structur\u00e9s \u2014 pas \u00e0 l\u2019improvisation.","first_paragraph_title":"L\u2019OPTIMISATION DES CONVERSIONS EST BAS\u00c9E SUR VOTRE MISSION ET VOTRE AUDIENCE","first_paragraph_text":"Notre service d\u2019optimisation de conversion aide les associations \u00e0 identifier pourquoi les gens h\u00e9sitent ou abandonnent des parcours importants et \u00e0 prioriser les changements qui facilitent l\u2019action. Nous r\u00e9unissons les priorit\u00e9s organisationnelles, les besoins du public et les preuves pratiques afin que les d\u00e9cisions reposent sur une compr\u00e9hension claire de ce qui cr\u00e9era de la valeur. \n\nQue vous partiez de z\u00e9ro ou que vous am\u00e9lioriez une approche existante, nous proposons une voie structur\u00e9e \u00e0 suivre. Votre \u00e9quipe acquiert des priorit\u00e9s plus claires, une direction partag\u00e9e et des conseils pratiques qui prennent en compte les ressources disponibles et peuvent \u00eatre mesur\u00e9es dans le temps. ","service_description_text_1":"Nous examinons vos analyses, le comportement des utilisateurs, vos retours, votre utilisabilit\u00e9, vos formulaires, votre contenu, votre accessibilit\u00e9, vos performances techniques et vos tests existants afin de comprendre ce qui fonctionne, o\u00f9 il y a de friction ou d\u2019incertitude, et quelles opportunit\u00e9s m\u00e9ritent d\u2019\u00eatre abord\u00e9es en premier.","service_description_text_2":"Nous transformons ces r\u00e9sultats en une feuille de route d\u2019optimisation fond\u00e9e sur des preuves, avec des hypoth\u00e8ses prioris\u00e9es, des recommandations de conception, des exp\u00e9riences et des mesures. Selon vos besoins, cela peut inclure la recherche de conversion, les tests d\u2019utilisabilit\u00e9, les tests A\/B, l\u2019optimisation de formulaires et de candidatures, ainsi que la personnalisation. ","what_makes_it_different_title":"Comment cela fait la diff\u00e9rence","what_makes_it_different_advantage_1":"Comprendre les causes des frictions de trajet","what_makes_it_different_advantage_2":"Prioriser les am\u00e9liorations \u00e0 partir de preuves","what_makes_it_different_advantage_3":"Augmentation de l\u2019ach\u00e8vement des actions importantes","what_makes_it_different_advantage_4":"Construisez une pratique r\u00e9p\u00e9table de test et d\u2019apprentissage","expertise_title":"Optimisation qui respecte les utilisateurs et les objectifs organisationnels","expertise_text":"Nous combinons donn\u00e9es comportementales, recherche qualitative, UX et exp\u00e9rimentation. L\u2019objectif n\u2019est pas de forcer les gens \u00e0 agir, mais de lever les obstacles inutiles et de les aider \u00e0 faire des choix \u00e9clair\u00e9s. ","subexpertise__1_title":"Fond\u00e9e sur des preuves","subexpertise__1_description":"Nous utilisons plusieurs sources de preuves avant de recommander ou de tester des modifications.","subexpertise__2_title":"\u00c9thique","subexpertise__2_description":"Nous \u00e9vitons les sch\u00e9mas manipulateurs et privil\u00e9gions la clart\u00e9, l\u2019accessibilit\u00e9 et le consentement \u00e9clair\u00e9.","subexpertise__3_title":"It\u00e9ration","subexpertise__3_description":"Nous int\u00e9grons l\u2019apprentissage dans chaque am\u00e9lioration afin que les d\u00e9cisions futures deviennent plus solides.","cta_title":"O\u00f9 les utilisateurs abandonnent-ils ?","cta_text":"Identifions les preuves et les am\u00e9liorations n\u00e9cessaires pour renforcer vos parcours cl\u00e9s.","custom_block_1_title":"PR\u00caT \u00c0 TRANSFORMER PLUS D\u2019INT\u00c9R\u00caT EN ACTIONS SIGNIFICATIVES ?","custom_block_1_text":"Identifions les endroits o\u00f9 les gens h\u00e9sitent ou partent, testons 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