{"id":3501,"date":"2025-12-20T20:12:35","date_gmt":"2025-12-20T20:12:35","guid":{"rendered":"https:\/\/www.npomarketing.org\/strategie-numerique\/"},"modified":"2026-08-19T19:17:40","modified_gmt":"2026-08-19T19:17:40","slug":"strategie-numerique","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/fr\/strategie-numerique\/","title":{"rendered":"Strat\u00e9gie marketing \u00e0 but non lucratif et conseil en marque | Marketing \u00e0 but non lucratif"},"content":{"rendered":"\t\t
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Strat\u00e9gie & Marque<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Construisez une orientation marketing plus claire, renforcez votre message et alignez votre \u00e9quipe autour des audiences et des r\u00e9sultats qui comptent.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Une base solide pour le marketing dans le secteur associatif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Un marketing efficace commence avant m\u00eame de choisir les canaux ou de lancer des campagnes. Tout commence par une compr\u00e9hension claire de votre mission, de votre public, de votre positionnement, de vos priorit\u00e9s et de vos objectifs organisationnels. Nous aidons les associations \u00e0 transformer cette compr\u00e9hension en strat\u00e9gies marketing concr\u00e8tes, en messages plus solides et en plans coordonn\u00e9s que les \u00e9quipes peuvent mettre en \u0153uvre avec assurance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscutez de votre strat\u00e9gie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tStrat\u00e9gie marketing\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tFixez des priorit\u00e9s claires et construisez une feuille de route pratique autour de votre mission, de votre public, de vos ressources et de vos objectifs.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEn savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tAudits de sites web & conseil\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tUn audit de site web r\u00e9v\u00e8le ce qui fonctionne \u2014 et ce qui ne fonctionne pas \u2014 en mati\u00e8re de performance, d\u2019exp\u00e9rience utilisateur (UX) et de SEO. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tMarque et Message\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tClarifiez ce que repr\u00e9sente votre organisation et communiquez sa valeur de mani\u00e8re coh\u00e9rente aux soutiens, b\u00e9n\u00e9ficiaires, partenaires et au public.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tRecherche et planification\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tComprenez vos audiences, cartographiez les parcours de vos soutiens et d\u00e9veloppez des contenus et des plans de campagne fond\u00e9s sur des preuves.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Votre organisation peut d\u00e9j\u00e0 \u00eatre active sur des sites web, des emails, des recherches, des r\u00e9seaux sociaux et des campagnes de collecte de fonds \u2014 mais l\u2019activit\u00e9 seule ne cr\u00e9e pas un programme marketing coh\u00e9rent.\n\n

\nNous vous aidons \u00e0 d\u00e9terminer qui vous devez atteindre, ce que vous souhaitez qu\u2019ils comprennent et qu\u2019ils fassent, et o\u00f9 votre \u00e9quipe doit concentrer son temps et ses ressources.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"un\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"une<\/figure>

Le r\u00e9sultat est une base strat\u00e9gique pratique qui relie votre mission aux besoins de votre audience, \u00e0 l\u2019activit\u00e9 de campagne et aux r\u00e9sultats mesurables. Elle offre aux \u00e9quipes marketing, de collecte de fonds, de communication et de direction une direction commune pour prendre de meilleures d\u00e9cisions. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DE LA COMPLEXIT\u00c9 \u00c0 UN CHEMIN PLUS CLAIR \u00c0 SUIVRE<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019IMPACT DE LA CLART\u00c9 STRAT\u00c9GIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMission et marketing d\u2019Align\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tReliez vos priorit\u00e9s marketing \u00e0 votre mission, \u00e0 vos objectifs organisationnels et aux besoins des communaut\u00e9s que vous servez.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRenforcez votre position\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tD\u00e9finissez ce qui rend votre organisation unique et communiquez clairement sa valeur aux soutiens, financeurs, partenaires et b\u00e9n\u00e9ficiaires.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Personne\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPrendre des d\u00e9cisions fond\u00e9es sur des preuves\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tUtilisez la recherche, l\u2019analyse de l\u2019audience et les donn\u00e9es de performance pour remplacer les hypoth\u00e8ses par des choix plus confiants.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTransformer la strat\u00e9gie en action\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTraduisez la pens\u00e9e strat\u00e9gique en priorit\u00e9s pratiques, en responsabilit\u00e9s claires et en une feuille de route que votre \u00e9quipe pourra mettre en \u0153uvre.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre expertise<\/h3>

Les associations fonctionnent avec des missions complexes, des publics multiples et des ressources limit\u00e9es. Nous combinons strat\u00e9gie marketing, analyse de l\u2019audience et expertise en mesure pour cr\u00e9er des plans suffisamment ambitieux pour faire la diff\u00e9rence et suffisamment pratiques pour \u00eatre mis en \u0153uvre. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAx\u00e9 sur le secteur associatif\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tNous comprenons les diff\u00e9rents parcours des donateurs, b\u00e9n\u00e9voles, membres, b\u00e9n\u00e9fices, d\u00e9fenseurs et partenaires institutionnels.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFond\u00e9e sur des preuves\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tNous utilisons la recherche, les donn\u00e9es de performance existantes et les analyses des parties prenantes pour remplacer les hypoth\u00e8ses par une compr\u00e9hension plus claire de ce qui compte.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPratique et collaborative\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tNous \u00e9laborons des recommandations avec votre \u00e9quipe, refl\u00e8tons vos capacit\u00e9s et fournissons une feuille de route permettant de passer de la strat\u00e9gie \u00e0 l\u2019action.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pr\u00eat \u00e0 donner une direction plus claire \u00e0 votre marketing \u00e0 but non lucratif ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Parlez-nous de vos objectifs, des d\u00e9fis actuels et des ressources disponibles. Nous vous aiderons \u00e0 identifier les bonnes priorit\u00e9s strat\u00e9giques et une voie \u00e0 suivre concr\u00e8te. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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nos clients nous appr\u00e9cient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le marketing NPO nous a aid\u00e9s \u00e0 apporter plus de clart\u00e9 \u00e0 la fois \u00e0 notre strat\u00e9gie de site e-commerce et \u00e0 notre orientation marketing plus large. Ils comprenaient les besoins d\u2019une organisation artistique et les traduisaient en recommandations pratiques pour pr\u00e9senter nos travaux, toucher le public et soutenir les ventes en ligne. Leurs conseils strat\u00e9giques nous ont donn\u00e9 une base bien plus solide pour aller de l\u2019avant. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tJohn Egbo<\/span>Directeur, Arc Gallery Londres<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Le marketing \u00e0 ONG a pris le temps de comprendre notre vision d\u2019un tourisme responsable et communautaire, ainsi que les communaut\u00e9s au c\u0153ur de notre travail. Ils nous ont aid\u00e9s \u00e0 d\u00e9velopper un site web plus clair, \u00e0 renforcer notre marketing international et \u00e0 cr\u00e9er des moyens plus significatifs d\u2019engager nos audiences. Leur approche \u00e9tait r\u00e9fl\u00e9chie, collaborative et sensible \u00e0 notre mission. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tSanjeeb Bhardwaj<\/span>Pr\u00e9sident, Organisation pour un tourisme responsable et communautaire (ORCBT)<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Le marketing \u00e0 but non lucratif a apport\u00e9 structure, coh\u00e9rence et orientation strat\u00e9gique \u00e0 notre marketing digital. Ils nous ont aid\u00e9s \u00e0 planifier et g\u00e9rer les campagnes plus efficacement tout en gardant nos objectifs et nos audiences au centre de chaque d\u00e9cision. Leur soutien a \u00e9t\u00e9 concret, r\u00e9actif et pr\u00e9cieux pour renforcer la mani\u00e8re dont Yoga Life Macau communique et promeut son travail <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tRenu Dhawan<\/span>Directrice, Yoga Life Macao<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Strat\u00e9gie & Marque Construisez une orientation marketing plus claire, renforcez votre message et alignez votre \u00e9quipe autour des audiences et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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