{"id":8094,"date":"2026-08-19T14:02:14","date_gmt":"2026-08-19T14:02:14","guid":{"rendered":"https:\/\/www.npomarketing.org\/digitale-strategie\/forschung-planung\/"},"modified":"2026-08-31T20:47:02","modified_gmt":"2026-08-31T20:47:02","slug":"forschung-planung","status":"publish","type":"page","link":"https:\/\/www.npomarketing.org\/de\/digitale-strategie\/forschung-planung\/","title":{"rendered":"Forschung &#038; Planung"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3544,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"service-group":[68],"service-level":[78],"class_list":["post-8094","page","type-page","status-publish","hentry","service-group-strategy-brand","service-level-level-2"],"acf":{"page_category":["Strategy & Brand"],"main_description":"Erstellen Sie Pl\u00e4ne um die tats\u00e4chlichen Bed\u00fcrfnisse, Verhaltensweisen und Erfahrungen des Publikums und nicht um Annahmen.","first_paragraph_title":"RECHERCHE UND PLANUNG, DIE UM IHRE MISSION UND IHRE ZIELGRUPPE HERUM AUFGEBAUT SIND","first_paragraph_text":"Unser Research & Planning-Service hilft Nonprofits dabei, die Menschen zu verstehen, die Sie erreichen m\u00fcssen, welche Wege sie unternehmen und welche Informationen sie beim Handeln unterst\u00fctzen. 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